Atlas Copco's primary brand color is the Atlas Copco blue in combination with white, beige or gray. The Atlas Copco distributor logotype has several color variations - more information about logotype usage you can find on use of logotype page.
The supporting colors are used for different purposes and they are also used on products. For product color specifications, there are physical color samples available to order through your local Atlas Copco customer center. Contact them also for support and assistance.
On products, different materials in combination with different gloss can make the color appear different than intended to. Therefore on products the best way is always to visually compare and approve product NCS or RAL color mixes to a color sample. Refer to product branding guidleines for more information.
The primary color
Atlas Copco Blue is our signature color. It represents the core of our brand and should always be the most prominent color in any communication. Use it as the dominant element in marketing materials, packaging, and visual assets to strengthen our association with the blue color.
Supporting colors
Our supporting colors - white, gray, and beige - are used to complement Atlas Copco Blue. They help create balance, contrast, and flexibility in design. While they should never overpower the primary blue, they are important for creating clean, readable, and visually appealing layouts.
Keep in mind: This color selection is intentionally limited for distributor use to ensure brand consistency across markets. Refer to the main brand manual for extended palette use, if applicable.
